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Record · 新华社 ACC. 12724385

Xinhua Commentary: Beyond Seasonal Boom, Ice and Snow Tourism Needs Strong Brands

新华视评·“冷热”冰雪季丨超越“一季繁华”，冰雪旅游要有好品牌

Issuer
新华社
Date
2026-01-13
Instrument
other
Cited by
0
This commentary discusses the rapid growth of China's ice and snow tourism industry, citing projections of 360 million visits and 450 billion yuan in revenue for the 2025-2026 winter season, and calls for sustainable development beyond a single-season peak.
Full text · 原文 218 字
&emsp;&emsp;新年以来，冰雪旅游持续走热，为全年文旅市场开了个好头。据《中国冰雪旅游发展报告（2026）》预测，2025-2026冬季，我国冰雪旅游休闲人数将达到3.6亿人次，冰雪旅游休闲收入有望达到4500亿元。数字令人振奋，但热潮之下更需冷静审视，如何让冰雪经济从“一季火爆”走向“季季常红”？<br> &emsp;&emsp;记者：白佳丽、郭方达<br> &emsp;&emsp;编导：唐子晔<br> &emsp;&emsp;新华社音视频部制作