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Li Nan Discusses Reasons for Poor Sales of Brand Ultra Models, Citing Diminishing Marginal Utility of Features

李楠谈各品牌Ultra卖不动的原因，称任何功能都有边际效用递减

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Li Nan, founder of Angry Miao and former CMO of Meizu, comments on the declining sales of smartphone Ultra models, arguing that any feature has diminishing marginal utility and that the full-system workflow and color consistency of Apple's ecosystem remain a competitive advantage. He also notes that rising memory prices may lead to the discontinuation of some Ultra models across the industry.
Full text · 原文 612 字
IT之家 4 月 13 日消息，Angry Miao 创始人、前魅族科技 CMO 李楠昨晚发文，谈及了如今各个手机品牌 Ultra 卖不动的原因。<br> 他表示，任何功能都有边际效用递减。不是把摄像头做厚、把 CMOS 搞大，高净值的普通消费者就能真正得到这些成本对应的价值。对于影像专业用户而言，需要体系才能工作，而从摄像到屏幕色差准确率到后处理的全流程和交付的色彩一致性，这是苹果全套体系的竞争力。<br> IT之家注意到，有爆料称因为内存价格暴涨，下一代可能有超大杯停更…… 而这是全行业都将面临的困境，下一代可能不止一家停更超大杯，也远不止一家做全能影像的 Pro Max。目前暂行策略是在超大杯无法正常迭代的期间，Pro Max 将继承一部分超大杯的影像能力。<br> “特别声明：以上作品内容(包括在内的视频、图片或音频)为凤凰网旗下自媒体平台“大风号”用户上传并发布，本平台仅提供信息存储空间服务。<br> Notice: The content above (including the videos, pictures and audios if any) is uploaded and posted by the user of Dafeng Hao, which is a social media platform and merely provides information storage space services.”