medium
2025-11-14
Cyberspace Authorities Strictly Crack Down on AI-Generated Impersonation of Public Figures for Live-Stream Marketing
网信部门从严整治利用AI仿冒公众人物开展直播营销问题乱象
中国网信网
cac
This document reports that Chinese cyberspace authorities are taking strict enforcement actions against accounts using AI to impersonate public figures in live-streaming and short videos for marketing, misleading the public and violating regulations. It details the cleanup of over 8,700 pieces of违规 information and the disposal of more than 11,000 impersonating accounts, with continued high-pressure oversight.
Document Text
270 characters
近期，有网络账号利用AI技术仿冒公众人物形象，在直播、短视频等环节发布营销信息，误导网民，涉嫌虚假宣传和网络侵权，严重破坏网络生态，造成不良影响。<br>
网信部门严厉处置“百货超市小店”“娜娜好物联盟”“环球护肤美妆甄选”等一批违法违规网络账号。同时，督促网站平台发布治理公告，举一反三，开展集中清理整治，目前已累计清理相关违规信息8700余条，处置仿冒公众人物账号1.1万余个。<br>
下一步，网信部门将继续压实网站平台主体责任，对利用AI仿冒公众人物开展直播营销问题保持高压严管态势，对恶意营销账号，发现一批、处置一批、曝光一批，维护良好网络生态。
Topics
artificial intelligence
live-stream marketing
online content regulation
Metadata
| Publisher | 中国网信网 |
| Site | cac |
| Date | 2025-11-14 |
| Category | report |
| Policy Area | 网络内容治理 |
| CMS Category | 网信执法 |
Verification