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Record · 新华社 ACC. 12759159

Xinhua Commentary: Vulgar Commercial Slogans and Unethical Marketing Must Stop

新华视评丨商业标语恶俗营销当休矣

Issuer
新华社
Date
2026-04-20
Instrument
other
Cited by
0
This commentary criticizes the use of vulgar and offensive commercial slogans, arguing that such marketing undermines social consensus and public trust, and calls for ethical boundaries in advertising.
Full text · 原文 151 字
&emsp;&emsp;街头商业标语也是透视城市文明的一扇窗。创意不能没有边界,营销不能突破底线。违背社会共识的营销终究走不长远,靠恶俗噱头换来的热度,只会引发公众反感与市场抵制。<br> &emsp;&emsp;记者:央秀达珍<br> &emsp;&emsp;编导:赵宇超<br> &emsp;&emsp;新华社音视频部制作