中国政策档案 Governance Archive HOLDINGS 223,918 · FONDS 106
Record · 人民日报 ACC. 900060983

Market Regulatory Authorities Launch Special Campaign to Rectify Advertising Malpractices

市场监管部门开展专项工作 重点整治“大字吸睛、小字免责”等广告乱象

Issuer
人民日报
Date
2026-03-18
Instrument
other
Cited by
0
The State Administration for Market Regulation has issued a notice to launch a six-month campaign targeting misleading advertising practices such as using large fonts to attract attention and small disclaimers to evade responsibility. The campaign focuses on six key tasks including regulating suggestive language, cracking down on absolute claims, and strengthening oversight of advertising content and media.
Full text · 原文 287 字
近日，市场监管总局印发《关于强化广告中提示性用语监管工作的通知》，部署对相关广告乱象开展为期半年的清理整治工作。<br> 通知确定了整治“误导性大小字”广告、依法查处未显著标明提示性用语的广告、依法查处违法使用绝对化用语的广告、加强引证广告监管、强化广告主自证广告内容监管、强化对主要广告发布媒介监管等六方面重点任务，要求各级市场监管部门切实加大对“大字吸睛、小字免责”“随意宣称第一、首创、最佳”“萝卜坑式引证”以及弱化标示对消费者不利信息等营销乱象的清理整治力度，坚决依法查处严重欺骗误导消费者、扰乱市场竞争秩序的广告违法行为，引导广告活动各方经营者主动摈弃“文字游戏”式广告。